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Privacy Policy

Last updated: 14th May 2026

This Privacy Policy explains how Gavin Butterworth, trading as Coastal Rank SEO ("Coastal Rank SEO", "we", "us" and "our"), collects, uses and protects personal data when you visit our website, contact us, book a call, request a review, use our services or otherwise interact with us.

We are committed to handling personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations ("PECR"), where applicable.

1. Who we are

Coastal Rank SEO is a trading name of Gavin Butterworth.

Email:

support@coastalrankseo.co.uk

Telephone:

01253 532097

Address:
Coastal Rank SEO
Unit 4
Blackpool Enterprise Centre
291-305 Lytham Road
Blackpool
Lancashire
FY4 1EW

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

2. The personal data we collect

We may collect, use and store the following categories of personal data:

- Identity data, such as your name

- Contact data, such as your email address, telephone number, company name and business address

- Enquiry data, such as the information you provide when you contact us, request a review, fill in a form or book a call

- Technical data, such as IP address, browser type, device type, operating system, page interactions and diagnostic data

- Usage data, such as how you use our website, what pages you visit and what actions you take

- Marketing data, such as your communication preferences and your responses to our marketing

- Call, meeting and scheduling data, such as appointment bookings, notes from calls and meeting attendance details

- Customer and project data, where you become a client and provide information relevant to the services we deliver

- Live chat or AI chat data, including questions submitted through chat tools on our website

We do not intentionally collect special category personal data unless it is provided to us unexpectedly. Please do not send sensitive personal data unless it is necessary and we have asked for it.

3. How we collect personal data

We collect personal data in a number of ways, including when:

- you visit our website

- you fill in a contact form

- you email, call or message us

- you book a Zoom, Teams or other discovery call

- you request a Growth Review or other assessment

- you subscribe to updates or marketing communications

- you interact with our live chat or AI chat tools

- you become a client or prospective client

- you use or interact with cookies, analytics or similar technologies on our website

- we receive information from trusted third-party platforms used to operate our website, communications, scheduling, analytics or CRM systems

4. How we use your personal data

We may use your personal data for the following purposes:

- to respond to enquiries and communicate with you

- to assess whether we are the right fit to work together

- to arrange and manage calls, meetings and reviews

- to provide our services

- to send proposals, contracts, invoices and service-related communications

- to improve our website, services and customer experience

- to monitor website performance, visitor activity and marketing effectiveness

- to manage relationships with prospective and existing clients

- to send marketing communications where we are lawfully permitted to do so

- to operate and improve lead capture tools, including chat tools

- to comply with legal and regulatory obligations

- to establish, exercise or defend legal claims

5. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the circumstances, we may rely on one or more of the following:

- Consent: where you have given us clear permission, for example in relation to certain marketing communications or non-essential cookies

- Contract: where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you

- Legal obligation: where processing is necessary for us to comply with the law

- Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms

Our legitimate interests may include:

- operating and improving our website and services

- managing enquiries and client relationships

- preventing misuse of our website or services

- carrying out internal administration

- marketing our services to businesses in a lawful and proportionate way

- protecting our legal position and recovering sums owed

6. Marketing communications

We may send marketing communications where:

- you have asked to receive them

- you have enquired about our services and we are permitted to contact you under applicable law

- we are otherwise permitted to do so under PECR and related laws

You can opt out of marketing communications at any time by:

- clicking the unsubscribe link in an email, where available

- contacting us using the details in this Privacy Policy

Opting out of marketing does not affect service-related communications where these are necessary.

7. Cookies and similar technologies

Our website may use cookies and similar technologies to:

- keep the website functioning properly

- understand how visitors use the website

- measure website performance

- improve content and user experience

- support marketing and remarketing activity

- operate live chat or AI chat tools

- integrate with third-party platforms

Some cookies are strictly necessary. Others, including analytics, advertising or functionality cookies, may only be used where you have given consent where required by law.

You can manage your preferences through our cookie banner or browser settings. Blocking some cookies may affect how the website functions.

8. Analytics, tracking and third-party tools

We may use third-party tools and platforms such as:

- website analytics providers

- search performance tools

- advertising and remarketing platforms

- scheduling tools

- CRM systems

- email marketing systems

- live chat or AI chat tools

- website hosting and security providers

These providers may process personal data on our behalf as processors, or in some cases as separate controllers, depending on their role.

9. Sharing your personal data

We may share personal data with:

- website hosting providers

- IT and security providers

- CRM, email and communications providers

- payment, invoicing or accounting providers where relevant

- scheduling and meeting providers

- analytics and advertising providers

- subcontractors or specialist service providers where necessary to deliver services

- professional advisers, insurers or legal representatives

- regulators, law enforcement or other authorities where required by law

- a purchaser or successor in the event of a sale, transfer or restructuring of the business

We do not sell personal data.

10. International transfers

Some of the third-party tools we use may process personal data outside the UK. Where personal data is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place, such as:

- adequacy regulations

- standard contractual clauses

- UK International Data Transfer Agreement arrangements

- or other lawful transfer mechanisms

11. Data retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

- responding to enquiries

- managing our relationship with you

- complying with legal, accounting and tax obligations

- resolving disputes

- enforcing agreements

Retention periods may vary depending on the type of data and the reason we hold it. Where data is no longer needed, we will delete it or anonymise it where appropriate.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

- request access to your personal data

- request correction of inaccurate or incomplete personal data

- request erasure of your personal data

- object to certain processing

- request restriction of processing

- request transfer of your personal data

- withdraw consent, where processing relies on consent

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, please contact us using the details in this Privacy Policy.

13. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure or destruction. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

14. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of third-party sites. We encourage you to read their privacy policies.

15. Children

Our website and services are not directed at children. We do not knowingly collect personal data from children.

16. Complaints

If you have concerns about how we handle your personal data, please contact us first so we have the opportunity to address the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Website: https://ico.org.uk

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect from the updated date shown at the top.